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A new focus for Banyan

We’ve been working with our long-standing client, Arc Inspirations, to overhaul the collateral for their Banyan chain of bars.

Our new designs use fluid abstract patterns to communicate Banyan’s emphasis on mixology and the ever-changing environments from morning to night. The patterns follow a bespoke colouring system that allows Banyan to adapt seamlessly throughout the year and to embrace seasonal change. 

The system uses fluid abstract shapes in a range of colourways to represent different aspects of Banyan’s offering. Which comes together to create a unique and unforgettable experience for customers. 

We also developed a brand new suite of point-of-sale materials, including posters and exterior neon signage. All designed to illuminate the menu relaunch and highlight the bars’ new focus on cocktails.

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