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Closet Porter is dressed for business

We recently created a new brand for a new generation of savvy shoppers and sellers. Closet Porter is the latest online brand to join the growing marketplace of buying and selling authenticated, pre-owned luxury fashion. 

For the name, we drew inspiration from other high-end online retailers, to give the brand immediate recognition and memorability. It was vital that the branding was beautifully executed to create the aspirational aesthetic the client wanted to convey. We created a classic wordmark with an unusual character treatment to give the brand plenty of personality while still being refined and high-end. Our strikingly bold colour palette was curated with the intention of making it synonymous with the brand as it grows.

On top of the brand work, we have since designed and developed Closet Porter’s online store, which has already drawn a great response from customers.

The next step is to develop the brand’s offline collateral for both sellers and buyers, which will be launching soon, so keep posted. Check back soon to see the full case study.

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