Field & Forrest specialises in luxury British outerwear and it was our job to conceptualise a name and brand that would perfectly capture the brand’s focus and passion for all things countryside.
We used a bold, condensed typeface for the wordmark to create immediate impact and recognition across collateral where size considerations are key, such as on clothing labels.
To complement the wordmark, we made the FF monogram marque, which is designed to be the most immediately recognisable representation of the brand. It signifies not only trees, but also antlers – further communicating the product range while also being the two Fs of Field & Forrest.
In the coming months, we’ll be producing a range of collateral for on and offline applications, so be sure to check back to see how things are progressing.