With huge take-up of herbal supplement products, CBD is now one of the fastest growing industries. 

There’s already a vast range of brands out there and the quality of products varies. With that in mind, we wanted to originate a simple, bold brand that would let the product do the talking – not fluffy designs made to hide a poor product.

The overall objective was to give FIKA standout shelf presence with an aesthetic more impactful than its competitors. The simplicity of the brand was captured in the strapline “FOR THE EVERYDAY”, communicating how millennials can benefit by adding FIKA into their daily lives. 

Go see for yourself: FIKA is available now at fikacbd.co.uk.