After six months of creative development for our clients Aimbridge Hospitality and Hyatt Hotels, the brand we built took its place high above the Leeds skyline.

SOCIETY STUDIOS® created a bold identity, vibrant visual language and immersive brand world that captures the soul, flavour and energy of Latin America. From naming and brand design to creative direction, every element was crafted to transport guests the moment they stepped inside.

The launch was where it all came to life. Bold. Vibrant. Unforgettable.