Spanning an impressive 7.5 acres on the banks of the Orwell River, Merchants Yard represents Galliard Homes' inaugural project following their resounding success with multifamily developments across the UK. The property offers a diverse selection of 2, 3, and 4-bedroom homes seamlessly integrated into meticulously landscaped communal areas. Moreover, with a plethora of local amenities at your fingertips and Ipswich town center just a leisurely stroll away, convenience is a way of life here.
But there's more to Merchants Yard than meets the eye; it carries a piece of Ipswich's history within its walls. Proudly situated on one of the city's most prominent streets, this site once housed The Great Eastern Railway Goods Station. The historical resonance adds an intriguing layer to this already captivating project.
Our journey began with the creation of the name itself: Merchants Yard. It felt like an instant fit, embodying boldness, memorability, and relevance. This name served as the cornerstone for our creative direction, igniting a spark for a lively campaign filled with playful messages to breathe life into this remarkable proposition. From captivating online content to unmissable out-of-home advertising, our efforts have already sparked tremendous interest, with a wave of potential occupants eagerly joining our mailing list.
With the grand launch of Merchants Yard scheduled for early next year, we anticipate sharing a comprehensive case study with you in the not-so-distant future. Stay tuned as we embark on this exciting journey together!