Our clients Regional REIT awarded us the design and marketing contract for their £2m refurbishment of 21 The Calls, in the heart of Leeds City Centre. Arriving early in the process, we were able to direct and inform the scheme from the outset.
Our discovery process revealed that the site was once occupied by Wallace Arnold, one of the UK’s largest coach holiday tour operators.
The site’s heritage not only informed the new name, it also provided inspiration for the striking colour scheme we would create.
Working closely with KPP Architects, we ensured the environment’s branding was consistent and engaging wherever it appeared. Our work included the design and manufacturing of all signage, wayfinding and internal touchpoints.
Marketing materials captured the vibrant potential of the development, complemented by playful wording inspired by coach holidays of yesteryear.
The renovation has created arguably the most exciting and functional workspace for creative industries in Leeds.