It’s been conceptualised, created, crafted and delivered by the team here at Society Studios. And it’s just our latest collaboration with the most exciting force in the expanding built-to-rent sector.
We starting with a blank sheet. And worked hand in glove with the client to develop a strikingly contemporary identity. Sited at Braintree, the development lies deep within the rolling Essex countryside. From Day One we followed our credo of questioning everything, leaving no stone unturned as we dug into the heritage of the area to establish a convincing narrative for the brand.
The region is steeped in silk manufacturing, which gave us the golden thread for our story. Added to the rural aspect of the development, this led us to tailor a bespoke name for the development – Spinning Fields.
Running seamlessly across our comprehensive brand communication strategy, our creatives had a field day as they wove this thread though the complete multi-media campaign.
Look out for the forthcoming case study on our website to discover more.
