AZOTEA isn’t just a rooftop restaurant. It’s an immersive celebration of Latin American culture. Perched high above the city, it channels the spirit of a hacienda, a place to gather, share and indulge in the richness of life. Our challenge was to craft a brand and experience that carried this story across every touchpoint.

We were appointed to lead a full creative partnership, including brand identity, naming, positioning, storytelling, campaigns, photography, art direction, content creation, signage, styling, merchandise, and website design. The ambition was clear: to build an expressive brand world that felt alive in every detail.

Drawing inspiration from the textures, flavours and sounds of Latin America, we developed an identity system full of warmth, rhythm and joy. Hand-drawn illustrations, sun-drenched palettes, layered typography and natural materials come together to shape a space that feels both grounded and elevated.

Every application was considered, from menus and murals to packaging, uniforms, print and social. The tone of voice is welcoming, spirited and distinctly human. AZOTEA is more than a venue, it’s a brand built to be felt. Vibrant, connected and alive from dusk till dawn.