Lighthaus rises 31 storeys above Princes Dock at Liverpool Waters. A defining addition to Liverpool’s skyline and a confident statement of modern waterfront living. Developed by Starlight Investments, the scheme introduces contemporary apartments to one of the city’s most historic dockland settings. Architectural presence meets quiet refinement, offering a new perspective on city life at the water’s edge.

Appointed to create the brand and marketing identity, we built a system rooted in precision, clarity and light. Inspired by the lighthouse, the name Lighthaus fuses Light and Haus, symbolising illumination, craft and home. Light became both concept and structure, informing the visual language and narrative from the outset. Drawing influence from the engineering principles of the Fresnel lens, the identity feels engineered rather than applied. Precision defines the brand. Nothing is decorative. Everything is deliberate.

A landmark development demands a brand that performs across every touchpoint. The Lighthaus identity translates seamlessly across digital platforms, campaigns, print collateral, sales environments and the built environment itself. Signage and wayfinding embed the brand into the physical space, while bronze tones, brass detailing and reeded glass reference Liverpool’s maritime heritage and the materiality of Princes Dock. The system holds its integrity at every scale.

Beyond identity, we shaped the story of life at Lighthaus through photography and film. Natural light guides the narrative, capturing the building’s presence on the waterfront and the calm sophistication of its interiors. From expansive amenity spaces to private apartments, lifestyle-led imagery introduces warmth, movement and human scale to the architecture. Illuminated Living is not a tagline; it is the complete expression of elevated waterfront life in Liverpool.