Closet Porter is the latest online brand to join the growing marketplace of buying and selling authenticated, pre-owned luxury fashion for savvy shoppers and sellers. We knew it was vital that the branding was beautifully executed to create the aspirational aesthetic the client wanted to convey.
Our classic wordmark and accompanying monogram have an unusual character treatment to give the brand personality while remaining elegant, refined and high-end.
We curated a strikingly bold colour palette that would become synonymous with the brand as it grows and create immediate recognition and memorability.
The brand had to communicate a sense of luxury at every touchpoint. We created offline collateral so the customer would enjoy the same experience as when buying directly from the brand online.
The customer journey was designed to be equally simple for buyers and sellers, and we built the online store to place product centre stage throughout.
Looking at how today’s fashion consumers buy clothes, we adopted a mobile-first approach, making sure the site was easy to use on all devices.