Founded by two brothers and inspired by their grandfather’s tales of nautical life, Lost at Sea captures the spirit of adventure shown by generations of mariners. They briefed us to develop a visual language, naming convention and brand capable of making waves in the crowded craft beer market.
Inspired by Lost At Sea’s nautical fascination, we developed a wordmark, graphic device and pack design that would stand out in a sea of similar competition.
Fluid typographical manipulation mirrors the distortion of seawater, creating a disorientating, almost psychedelic feel to the wordmark that demands a closer look. The drama created by the typography is intensified by a colour palette drawn from the spectacle of nature, specifically the beach, sea and sky.
Each design represents the unique character of the brew, while establishing a strong family resemblance that can accommodate an ever-expanding range and special editions.
A full van wrap gave the brand high visibility wherever their travels took them.
A fully responsive website set the tone for brand for customers and suppliers, outlining their brand story and vision.