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Strengthening a Market Leader

Stonelux is the UK’s No.1 manufacturer of stone effect paints and brick repair products. Founded in 1998, this family-run business is recognised and trusted by industry professionals and home decorators alike. Our job was to create a new brand that would cement Stonelux’s leading position and new packaging to communicate the product proposition. 

  • Branding
  • Strategy
  • Packaging

The lion was inspired by historical stone statues – being a symbol of honour, strength, and nobility – values shared by both the brand and its products. 

The science behind the innovative range of products was captured in our line ‘a stroke of genius’. 

We then began to define an authoritative design aesthetic that would better represent Stonelux’s standing in the market. 

A refined tone of voice and a heritage-inspired colour palette, together with bespoke typography and a hand-crafted lion marque, combine to elevate the brand.

A fully responsive website focusses on the product and the customer journey, making it easy to navigate and find the right product with ease.

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