Appointed to lead the design and marketing for this striking Grade II listed building, we were given a unique opportunity to bring new life to a space built in 1873. Once a leather factory, its legacy of craftsmanship became the foundation for a new era as an eclectic and characterful workplace. Lovingly restored across four floors, the attention to detail reflects the artistry of its original occupants, creating a workspace that seamlessly blends heritage with modern functionality.

The initial brief focused on developing a suite of marketing materials to secure commercial tenants upon refurbishment. However, as the project evolved, so did our role. We worked closely with the building’s new custodian to refine the brand’s positioning, ensuring it stayed true to its origins while appealing to a new generation of occupiers.

The identity is built around a custom gothic beveled logotype, inspired by the building’s character and architectural heritage. Paired with a striking motif drawn from the detailing on its façade, the brand reflects the strength, history, and craftsmanship of the space. More than just a workplace, Fifty Six is a statement of heritage redefined, a place where history and ambition come together in perfect balance.