A new-concept steakhouse, set in a vibrant Leeds suburb and serving a carefully curated menu of premium steaks, chops and seafood, called for our expertise in this arena. The task was to create a brand name and identity, then build a proposition capable of owning its own piece of the market.
Our creative included a bespoke, ‘sliced’ typeface that gives a subtle nod to the preparation of steaks and chops to bring a touch of intrigue.
Everything from the responsive website to menus, brand book, signage and social media profiles communicates the understated luxury of this dark, sumptuous venue.
Working closely with Nanu Soda, our interior design partners, we used bespoke lighting, art upholstery and paintwork to create a seductive backdrop for a luxury dining experience.
Secondary graphics were created to differentiate from the main logo that would then be used on advertising and promotions.
Subtle details touch on the brand throughout the whole experience, including the chef shirts which had the main identity embroidered onto the sleeves.