Arc Inspirations set out to bring the energy, culture, and attitude of New York to the UK hospitality scene. Inspired by a trend-spotting trip to the Big Apple, they envisioned a bar and restaurant concept that would capture the city’s industrial heritage, artistic spirit, and modern luxury. With our long-standing partnership and deep expertise in hospitality branding, we were the natural choice to shape the identity of Manhattan.

Drawing from the architecture, history, and character of downtown New York, we developed a bold, layered identity that speaks with an American accent. Vintage typography, industrial design cues, and contemporary art influences formed the foundation of the brand. A sleek logotype, combined with an Art Deco-inspired monogram and a custom typeface reminiscent of the roaring 1920s, creates a sense of timeless sophistication. Set in a suite of opulent metallics, the brand delivers impact with effortless style.

What began as a single venue has since become one of Arc Inspirations’ most successful concepts. Manhattan has been rolled out nationwide across eight key UK cities, proving the power of a strong brand in driving commercial success. We built more than just an identity – we helped create a hospitality experience with lasting appeal, blending authenticity, aspiration, and atmosphere in a way that continues to resonate with customers across the country.