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Merchants Yard
Waterside Living
branding
Property
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Naming
Branding
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Motion Graphics
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Merchants Yard is a vibrant mixed-use development designed to support the ongoing regeneration of Ipswich. A collaboration between Galliard Homes and Packaged Living, this landmark project marks Galliard’s debut in the Build to Rent sector. Spanning 7.66 acres along the north bank of the River Orwell, directly opposite Ipswich train station, the development will prioritise pedestrian and cycle links while enhancing public spaces to create a welcoming gateway to the town.

Blending heritage with modern living, the scheme delivers 163 new homes set within beautifully landscaped community spaces. A mix of two, three, and four-bedroom residences offer waterside living just a short stroll from Ipswich town centre. Sustainability is at the heart of the design, with a strong focus on green credentials and a commitment to enhancing the local environment.

Inspired by vintage signwriting, the brand identity for Merchants Yard reflects the visual vernacular of a bygone era. A bold yet playful colour palette, combined with characterful typography and dynamic messaging, brings the scheme to life across every touchpoint. This is a brand that marries old and new, breathing fresh energy into a once-industrial setting and reimagining it as a thriving, contemporary waterside neighbourhood.

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Lds

Arena Park, 
Leeds, LS17 9BF 

Map+44 (0)113 238 5471

Ldn

12 D'Arblay Street,
London, W1F 8DU

Map+44 (0)20 4513 2582

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