For nearly 50 years, Spence has built its reputation on exceptional service, reliability, and innovation. As an industry leader in construction, civil engineering, and property services, the company has consistently evolved to meet the demands of a rapidly changing built environment. With commercial competitors growing and the market landscape shifting, Spence recognised the need for a brand that reflected its bold ambitions while staying true to its legacy.

We were approached to redefine the Spence brand, shaping a story that honours its heritage while looking to the future. The challenge was to create an identity that encapsulates its progressive approach to construction, reinforcing its leadership position while uniting its people, clients, and shareholders under a shared vision. The result is a brand that embodies adaptability, efficiency, and human connection.

At the core of the identity is a revitalised dot system, an evolution of Spence’s existing marque. Optimised for digital and physical touchpoints, it reflects the company’s 360-degree approach to projects and its ability to scale and adapt. The graphic language, built on an isometric formation, creates a dynamic and flexible framework that ensures the brand remains future-ready.

To reinforce its human approach, we developed a new brand promise: “Built on Excellence.” This statement defines Spence’s unwavering commitment to quality – not just in construction but in the way it supports its people, fosters innovation, and continues to shape the built environment.