The Farriers is a new Build-to-Rent community in Milton Keynes, designed to offer a seamless balance of modern living and natural surroundings. Part of the Whitehouse Park masterplan, this development by Packaged Living brings 95 thoughtfully designed homes to a growing neighbourhood set to deliver 4,400 residences, four schools, and extensive community spaces. Built for both young professionals and families, The Farriers is more than just a place to live – it is a place to belong.

With walking and cycling routes woven through the development, residents are connected to parks, green spaces, and the wider Whitehouse community. The Farriers offers a lifestyle where country walks and city convenience go hand in hand. Maximising open space and connectivity, it creates homes that are both distinctive and desirable, designed for a new generation of renters seeking a balance between nature and urban life.

Our branding reflects this duality. Inspired by the artistry of classic signwriting and the elegance of vintage typography, we crafted an identity that pays tribute to Whitehouse’s agricultural heritage while embracing a forward-looking spirit. A meticulous approach to typography, colour, and detail ensures the brand feels timeless yet contemporary, fostering a sense of community rooted in tradition but built for the future. The Farriers is a brand that carries legacy and progress in equal measure, creating an experience that feels both grounded and aspirational.